BRENDAN P. KEEGAN
Chief Executive Officer
Brendan P. Keegan serves as Chief Executive Officer at Merchants and has been part of the Merchants Fleet Management team since 2009; first as a client, then as a consultant, and most recently a board member. Brendan is a 5-time industry leading President & CEO of large private-equity-backed companies in the technology and financial services sectors and also served as the Fortune 100’s youngest Chief Sales Officer for Electronic Data Systems [EDS], a $22-billion technology industry leader. Brendan has raised nearly $1.0 billion in capital and returned over $2.2 billion to investors through successful exit strategies. As both a CEO and business owner, he has trained over 100,000 leaders, led nearly 50,000 employees, driven sales of over $100 billion and worked globally in over 150 countries. Brendan is a sought-after speaker, author and has served on over 50 corporate boards. He is active in the community as a youth coach, leadership advisor, volunteer and founder of the Victory Academy, nashuaHUB business incubator and Keegan Courage & Faith Foundation focused on serving at-risk youth.
Brendan was named a Distinguished Fellow by Dartmouth College, a Fast50 Executive by FastCompany, Best-of-the-Best CEOs by Incentive, amongst many other recognitions. Brendan received his Bachelor of Science degree from Rensselaer Polytechnic Institute, his MBA from the George Washington University and Executive Leadership Certificate from the University of Chicago.
Senior Vice President & Chief Financial Officer
Jerry brings 30+ years of proven leadership, success, and in-depth knowledge of the financial services industry to Merchants. His professional background encompasses a broad range of credit card lending, insurance, banking and leasing experience.
After spending much of his early career at General Electric, where he rose to the position of CFO for GE Capital – North America Fleet Services, Jerry assumed the role of CFO for several operating units of Citigroup and for CUNA Mutual Group. Jerry also served as CFO for Barclaycard US where he played a key role in achieving its growth objectives by partnering with and advising its chief executive and business leadership on all areas of financial management. Jerry has a bachelor’s degree in Accounting from the University of Minnesota, Duluth.
Senior Vice President & Chief Technology Officer
Jeanine Charlton joined Merchants Fleet Management in June 2018. As Chief Technology Officer, Jeanine is responsible for providing groundbreaking leadership that will position Merchants for technological advancement and continued growth while creating a culture that celebrates innovation, collaboration and inclusion. Jeanine has an extensive executive technology leadership background in automotive, transportation, supply chain & manufacturing and has previously served on the Merchants Board of Advisors. Most importantly for Merchants, Jeanine brings a high-energy, service-first, collaborative style that will fuel the development of Merchants expansion into the FinTech industry.
As a technology leader, Jeanine has been on the forefront of IT and business integration by leading the consolidation of manufacturing and IT processes and strategies to create a superior customer experience at technology powerhouses DXC Technology, Hewlett Packard Enterprise (HPE) and Electronic Data Systems (EDS). Over the past 25 years, she has successfully enabled multiple enterprise and government transformations leveraging technology, services and people resulting in improved financial, customer and employee metrics.
Vice President, Marketing
Amanda originally joined Merchants as the Director of the Program Management Office, where she was responsible for leadership on strategic projects for Merchants businesses and leading professional development programs for Merchants employees. Prior to joining Merchants, Amanda Rogers spent 5 years with velocityHUB as Partner, responsible for developing over 100,000 leaders across 15 diverse industries for companies such as HP Enterprise, Dell Corporation, Great New Hampshire Restaurants, Litman Gerson & Associates, RAPID, C&M Machining and KLR Associates. She also served as a strategy, innovation and process management consultant to many of these companies.
Amanda is Co-Founder of The Victory Academy, a sports and education leadership training division of velocityHUB, where she served as a leadership coach to over 25,000 students and student-athletes at over 40 institutions. She was recognized in 2018 as a member of the NH Forty Under 40 class and in 2015 as the Greater Nashua Chamber of Commerce Young Professional of the Year. Additionally, Amanda volunteers across the community and serves as a board member for the Courage & Faith Foundation.
Amanda received her Bachelor’s Degree in Business Administration from Boston University, where she also played Division 1 lacrosse for the Terriers.
Senior Vice President, Sales
Tom comes to Merchants with over 25 years experience in the fleet and equipment leasing industry. Most recently, he was employed as the Senior Vice President of Sales for Donlen where he was responsible for sales and new business development. His prior experience includes work as Senior Vice President of Financial Solutions at GE; leading business development and customer service activities. During his time there, Tom also led the North American efforts in Truck Fleet Services and held regional sales management positions in Atlanta, St. Louis, and Pittsburgh. Tom has a bachelor’s degree from Kalamazoo College with additional training in Six Sigma Quality and Credit. His role at Merchants is to provide vision and leadership for a best-in-class high performance sales team and marketing department.
Senior Vice President, Operations
Adam is a 12-year veteran of the Merchants organization, having spent the last six doubling the size of one of the country’s largest single point retail car operations as General Manager of Merchants Automotive Group. Adam will now focus his talents on the fleet operations side of the business, streamlining internal processes and delivering on the company's brand promise of customer service.
Vice President, Fleet Credit
Jack oversees the company’s increasing number of diverse accounts across many industries, while also ensuring a strong overall credit quality. Jack's experience includes both senior level operations, as well as sales and finance positions at banks and other financial services companies. Most recently, Jack was the owner of a consulting business specializing in strategy, mergers, acquisitions and business restructuring in the healthcare industry.
Vice President, Strategy
Dan leads partnerships with customers to drive costs savings, fleet efficiency and safety through personalized lifecycle management, which includes powerful fleet services and technology solutions powered by TotalView. He is responsible for leading the business wide reengineering of products, operations and customer technology to enhance the core value proposition and effectively scale the organization. Dan has 25 years’ experience in fleet management industry working at GE, Donlen, and Merchants.
Vice President, Human Resources
Alicia Hart joined Merchants Fleet Management in July 2003. In Alicia’s fifteen-year tenure in Human Resources, she has quickly elevated herself from a support to leadership role. She has continued her education and networking to build upon her experience and to better serve her customers. Her growth has also been achieved while supporting an expanding workforce, jumping from 180 employees in 2003 to 415 employees, spread through 17 states, in 2018.
When Alicia joined the small two-person HR team with Merchants in 2003 as an HR Administrator, she was welcomed as a highly respected contributor to the company. Many programs, initiatives, and compliance items are now in place now because of her leadership. Some programs that are now in place because of her are: the new hire onboarding process, wellness initiatives, and a formal performance review program. These have been essential as Merchants has grown into the 8th largest Fleet Management company in the US.
Alicia lives in Nottingham, New Hampshire. She received her Bachelor’s degree at Franklin Pierce College and MBA at Southern New Hampshire University.